Brand Guidelines
The definitive visual language for the House of Jones and its associated enterprises, including Casa de Jones. Consistency across all mediums honors the heritage and prestige of our name.
1. Brand Logos & Assets
The core identifiers representing our legacy and products. They must always maintain adequate breathing room and should never be stretched or distorted.
Official Crest
House Iconography
Casa de Jones Label
2. Color Palette
Rooted in elegance and tradition. The palette leans heavily into deep blacks, accented by metallic gold and sharp whites for contrast.
Pure Void
#000000Obsidian
#0D0D0DHeritage Gold
#DFB15BParchment White
#F4F4F43. Typography
The primary typeface is Cinzel, backed by Georgia and standard serif fonts. It commands authority and respects the historical roots of the House.
Cinzel Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! @ # $ % & * ( )
4. UI Styles & Components
Interactive elements blend modern web aesthetics (blur, transparency) with classic structuring. Call to action buttons feature stark borders and uppercase tracking.